Methods > Quantitative Method




Quantitative Method of Market Research

The research conducted to gather numerical data is defined as quantitative method of market research and it includes the following:

 Surveys conducted to assert customer refund frequency
 Figures about sale
 Sales number related to industry products
 Telephonic or online questionnaires
 Trends pertaining to finance

The quantitative method of market research services involves plenty of statistics is helpful in identification of the following:

 Consumer Insights
 For identification of the market size
 The worth of the market size for the business
 Identification of areas of sales for the growth of the business

Also see

Qualitative Method